Blogs have begun to be reconsidered as an information dissemination tool as video and image-centered SNS are gaining popularity. Yuka, a popular blogger who has gained popularity from a wide range of people by sharply cutting into social issues that are flooded with information from a woman's perspective, strongly criticizes the organization that operates dad activities that are featured in the news every day and makes a lot of money. The article spreads quickly and even catches the eye of Shirai, the head of the father recruitment organization.